7 benefits for your business

1

Trust – independent recommendations are known to be more trustworthy, memorable, and influential than traditional brand copy. Trust is an important factor which leads to increased loyalty, goal conversions, and ultimately purchases.

2

Reach – people who create content naturally want to share it, even shout about it, especially when they achieve fame within a community. To facilitate this, we give them the tools and the encouragement to post their content on social media channels, straight from the platform. Now, your brand’s reach has just increased exponentially and at zero cost!

3

Traffic – when you combine the power of UGC, the reach of your brand ambassadors, the network effect of community members posting to their social channels, and the effect of vastly improved SEO, you can without doubt expect your site traffic to rocket.

4

Conversion – increasingly marketing leaders are using their online communities for reach, depth, and relationship objectives. By tapping into the content and interactions generated by the community, brands can influence how customers explore and interact with their offerings and help move them to a purchase decision. 

5

Affinity – when people in your community are recognised and rewarded for outstanding UGC, it enhances the sense of belonging and achievement which in turn creates an amazing bond with your brand. These brand ambassadors inspire others to step up to the mark and suddenly, whoosh - the magic of UGC takes over.

6

Stickiness – with the right community tools, good UGC generates far more site activity, drives back visitors on a regular basis and increases total time on site significantly. This creates far more opportunities to engage users and drive goal conversions.

7

SEO - Search engines thrive on a steady stream of unique, searchable content and UGC delivers this big time; in one test generating 200% more frequent bot crawling, as much as 250% broader keyword reach, and more than 200% more organic traffic.